Soul Range

Range design made in my internship period at the company Haceb. It is based on the shapes of the automobile industry as an formal referent.

That way we intended to reflect in our design the changes in the aesthetic perceptions of the users.

The technique was based in the identification of different patterns in today's best sold cars,  and the application of said patterns in a totally different product.

The principal concept  is strength and resistance with a minimalist trend. According to this, in the final design prevail elements such as soft transitions and small details.

Range render

The initial concept is more emotional and tries to reflect as much as posible the referent. The design passed through different stages, such as an analysis of the engineering, marketing and its coherence with  the formal language of the new product lines.

Initial concept render