Crea

Creation of a logotype and motivational video to the project "Crea" (Creates), which is a project that invites Design students from different universities to design with the company.

The process consisted in the creation of the logotype and the motivational  video to the students and the creativity were taked as main reference

Sketch 1

El proceso consistió en a creación del logotipo y video motivacional para los estudiantes, y como referente principal se tomó la creatividad.

The video is based on the design process starting in the sketch, passing through the modeling and prototyping, to finish with a product which is the main object that shows all the process.

Scketch 2

For this reason, the letter “C” is the product, because it is the first and only thing with which the users interact. In this way, when reading the word “Crea”, you go from the product (letter “C”) to the sketch (letter “a”).

The main audio track is from the sountrack of the movie Eternal Sunshine Of A Spotless Mind (Dive In by Jon Brion)